The Smart Bitly Alternative

Links that Perform.

Shorten, manage, and track your links with powerful analytics, branded links, social previews, and enterprise-grade infrastructure — starting completely free.

Instant Redirects

Sub-5 millisecond redirects powered by our high-performance edge network and Redis cache.

Deep Analytics

Clicks, geographic origins, devices, browsers, and social share platforms — all in real-time.

Link Protection

Password gates, expiring campaign links, and customized Open Graph social preview meta tags.

Custom Domains

Bring your own domains and build trusted, high-converting branded links without corporate tax.

Pricing

Simple, transparent pricing

Choose a plan that fits your needs and scale as you grow. No hidden fees or surprise charges.

FreeStarter
€0 /mo
Free forever

For individuals, personal links & test projects

25 links / month
1,500 clicks / month
Default rby.one domain
1 user seat
30-day analytics
Features Included
  • Standard QR code generation
  • Sub-5ms global edge redirects
  • Zero link rot (links never expire)
  • Community support
Request Starter Access
ProCreator & Solo
€12 /mo
Billed monthly

For creators, freelancers & solo developers

1,000 links / month
50,000 clicks / month
1 custom branded domain
1 user seat
1-year analytics history
Features Included
  • High-res vector QR customization
  • Social OpenGraph preview cards
  • Password gates & link expiration
  • Mobile deep linking (iOS / Android)
  • Geographic country routing
  • Bulk CSV upload (up to 10k links)
  • Standard email support
Apply for Pro
Most Popular
BusinessTeam & Agency
€59 /mo
Billed monthly

For marketing teams, brands & digital agencies

5,000 links / month
500,000 clicks / month
3 custom branded domains
5 team seats with RBAC
2-year analytics history
Features Included
  • All Pro features included
  • Team RBAC (Owner, Admin, Editor)
  • Advanced analytics breakdowns
  • Multi-organization support for agencies
  • Priority email support (12h turnaround)
  • Auto-metered overages (€20 / 500k clicks)
Apply for Business
EnterpriseScale & Governance
Custom
Bespoke volume & SLA

For mission-critical scale & enterprise compliance

25,000+ links / month
2,000,000+ clicks / month
5+ custom domains included
15+ team seats included
2 to 5 years retention
Features Included
  • All Business features included
  • Organization-wide mandatory MFA
  • Comprehensive audit logs
  • Raw BigQuery clickstream export
  • 99.95% uptime SLA guarantee
  • Dedicated account manager & Slack
Request Enterprise Access
Best Value in the Market

Stop overpaying for links

Enterprise routing power at a fraction of the legacy price. Compare Ruby against the market.

MonthlyYearly
Feature
BEST CHOICE
RBY
Bitly
Rebrandly
TinyURL
short.io
BL.INK
Dub.co
ShortPen
Price / Month (Monthly)
€12.00/mo
✓ LOWEST PRICE
€31.50 /mo
Orig. $35/mo
62% cheaper
€11.70 /mo
Orig. $13/mo
€11.69 /mo
Orig. $12.99/mo
€18 /mo
Orig. $20/mo
33% cheaper
€43.20 /mo
Orig. $48/mo
72% cheaper
€21.60 /mo
Orig. $24/mo
44% cheaper
€20.70 /mo
Orig. $23/mo
42% cheaper
Monthly Links1,000/mo500/mo250/mo500/mo2,500 tot10k active1,000/moUnlimited
Tracked Events50,000/mo4-mo data10,000/mo10,000/mo50,000/mo7,500/link50,000/moUnlimited
Redirects / moUnlimitedUnlimitedUnlimitedUnlimitedUnlimitedUnlimitedUnlimitedUnlimited
Custom Domains1 Included1 Included1 Included1 Included1 IncludedExtra10 Included3 Included
Advanced Analytics
Social OG Previews
QR Customization
Competitor USD prices converted to EUR via European Central Bank (ECB) reference rates (1 USD = €0.900).
Ruby is billed natively in EUR (€) with zero foreign exchange fees.

Ready to level up your links?

Join modern businesses and creators deploying lightning-fast branded links and QR codes.

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