The Smart Bitly Alternative

Links that Perform.

Shorten, manage, and track your links with powerful analytics, branded links, social previews, and enterprise-grade infrastructure — starting completely free.

Instant Redirects

Instant global redirects engineered to eliminate drop-off and maximize click-through rates across all campaigns.

Deep Analytics

Clicks, geographic origins, devices, browsers, and social platforms — all in real-time with 100% EU privacy compliance.

Link Protection

Password gates, expiring campaign links, and customized Open Graph social preview meta tags.

Custom Domains

Bring your own domains and build trusted, high-converting branded links without corporate tax.

Pricing

Simple, transparent pricing

Choose a plan that fits your needs and scale as you grow. No hidden fees or surprise charges.

FreeStarter
€0 /mo
Free forever

For individuals, personal links & test projects

25 links / month
1,500 clicks / month
Default rby.one domain
1 user seat
30-day analytics
Features Included
  • Standard QR code generation
  • Ultra-low latency global redirects
  • Zero link rot (links never expire)
  • Community support
Request Starter Access
ProCreator & Solo
€12 /mo
Billed monthly

For creators, freelancers & solo developers

1,000 links / month
50,000 clicks / month
1 custom branded domain
1 user seat
1-year analytics history
Features Included
  • High-res vector QR customization
  • Social OpenGraph preview cards
  • Password gates & link expiration
  • Mobile deep linking (iOS / Android)
  • Geographic country routing
  • Bulk CSV upload (up to 10k links)
  • Standard email support
Apply for Pro
Most Popular
BusinessTeam & Agency
€59 /mo
Billed monthly

For marketing teams, brands & digital agencies

5,000 links / month
500,000 clicks / month
3 custom branded domains
5 team seats with RBAC
2-year analytics history
Features Included
  • All Pro features included
  • Team RBAC (Owner, Admin, Editor)
  • Advanced analytics breakdowns
  • Multi-organization support for agencies
  • Priority email support (12h turnaround)
  • Auto-metered overages (€20 / 500k clicks)
Apply for Business
EnterpriseHigh-Volume Brands
Custom
Bespoke volume & SLA

For high-traffic operations, mission-critical routing & enterprise compliance

25,000+ links / month
2,000,000+ clicks / month
5+ custom domains included
15+ team seats included
2 to 5 years retention
Features Included
  • All Business features included
  • Organization-wide mandatory MFA
  • Comprehensive audit logs
  • Raw clickstream data warehouse export
  • 99.95% uptime SLA guarantee
  • Dedicated account manager & Slack
Request Enterprise Access
Best Value in the Market

Stop overpaying for links

Enterprise routing power at a fraction of the legacy price. Compare Ruby against the market.

MonthlyYearly
Feature
BEST CHOICE
RBY
Bitly
Rebrandly
TinyURL
short.io
BL.INK
Dub.co
ShortPen
Price / Month (Monthly)
€12.00/mo
✓ LOWEST PRICE
€31.50 /mo
Orig. $35/mo
62% cheaper
€11.70 /mo
Orig. $13/mo
€11.69 /mo
Orig. $12.99/mo
€18 /mo
Orig. $20/mo
33% cheaper
€43.20 /mo
Orig. $48/mo
72% cheaper
€21.60 /mo
Orig. $24/mo
44% cheaper
€20.70 /mo
Orig. $23/mo
42% cheaper
Monthly Links1,000/mo500/mo250/mo500/mo2,500 tot10k active1,000/moUnlimited
Tracked Events50,000/mo4-mo data10,000/mo10,000/mo50,000/mo7,500/link50,000/moUnlimited
Redirects / moUnlimitedUnlimitedUnlimitedUnlimitedUnlimitedUnlimitedUnlimitedUnlimited
Custom Domains1 Included1 Included1 Included1 Included1 IncludedExtra10 Included3 Included
Advanced Analytics
Social OG Previews
QR Customization
Competitor USD prices converted via ECB reference rates(1 USD = €0.900).
Ruby is billed natively in EUR (€) with zero FX fees.

Ready to level up your links?

Join modern businesses and creators deploying lightning-fast branded links and QR codes.

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